Vendoh Journal

Stories from the frontlines of Africa's service economy

Why 95% of Nigeria's Service Economy Is Still Offline, And What It Will Take to Change That

Nigeria has 120M+ smartphone users, yet finding a plumber still requires a WhatsApp scavenger hunt. We unpack the trust deficit, the WhatsApp trap, and what needs to change.

8 min read · Alex NwokoRead →

Product & Technology

Hello Vendoh: Why We Bet Everything on Voice-First in a Text-First World

78% of Nigerians send voice messages daily. Here's why we built an entire marketplace around that reality, and the technical challenge of making it work.

7 min readRead →

Product Philosophy

The Dual-Role Revolution: Why the Best Marketplace Users Are Both Clients and Vendors

A school teacher who does makeup on weekends. A banker who caters events. In Nigeria's economy, people don't fit into one box. Neither should your app.

5 min readRead →

Origin Story

From Food Vendor Naija to Vendoh: A Seven-Year Journey to Reimagine Africa's Service Economy

In 2019, I recorded a 1-minute video about a food delivery app. Seven years later, that idea became a voice-powered marketplace for 321+ services. This is how it happened.

10 min readRead →

Market Insight

Built from the Streets: How Nigeria's Informal Economy Inspired Vendoh

From mama-put stalls to voice-powered AI — the story of how Nigeria's 65%-of-GDP informal service economy shaped every design decision in Vendoh.

9 min readRead →