Empowering Vendors. Elevating an Industry.

Before Vendoh, Alex spent a decade building data systems for the development sector, working with UN agencies and international organisations across six countries. He led teams that turned human behavioural data, socio-economic insight, and geospatial intelligence into early warnings — predicting development needs, anticipating crisis scenarios, and powering the real-time systems that coordinated emergency responses across more than 200 organisations.

Everywhere that work took him, the same three problems kept surfacing: fragmented information, broken trust, and invisible supply chains. They are the very problems holding back Africa's informal economy today. Vendoh began as an answer to those three problems — and a single question: how can Africans build the system that lets a young, fast-growing continent discover and book trusted services faster, on the infrastructure communities already have, while raising the standard of the entire sector?

“Build for the world as it actually is, not as we wish it were.”

— the operating principle behind Vendoh's voice-first, 3G-friendly, trust-first design

That principle shows up everywhere in Vendoh: voice before text for how Nigerians actually communicate, verification anchored to national identity systems, secure payments because trust must be engineered — not assumed — and density in one neighbourhood before breadth across a continent.